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Einstein Bros. Bagels Launches Their Fall Oktoberfest Menu

pretzel bagel and bagel sandwich from einstein bros
Image courtesy of Einstein Bros

Leaning into the famous German Beer, Beer Cheese and Beer Pretzel Fall Festival, Einstein Bros. Bagels is bringing Oktoberfest to breakfast with a new menu of limited-time offerings. Starting August 20, you can enjoy an all-new Oktoberfest Egg Sandwich, Pretzel Bagel Double Dipper and Beer Cheese Shmear from Einstein Bros. Bagels. Remember in Beerfest when the guy is yelling “hot cheese soup” at Oktoberfest? I think about that guy yelling “hot cheese soup” about once a week.

TLDR:
What
: Oktoberfest Egg Sandwich, Pretzel Bagel Double Dipper, Beer Cheese Shmear
When: August 20 – November 4 or while supplies last
Where: In-bakery, online, and in the Einstein Bros. Bagels app. At participating locations.

I think Pretzel Bread for burgers is disgusting, so I assume I feel the same way about the Pretzel Bagel, but the Dippers and Beer Cheese Shmear do sound fire, tbh.

Oktoberfest Egg Sandwich features cage-free eggs, smoky ham, crispy bacon, Swiss cheese, deli mustard, and a brand-new Beer Cheese Shmear, stacked on a toasted Pretzel Bagel. 

The Pretzel Bagel Double Dipper is a rip-and-dip treat that includes a hot Pretzel Bagel served with a side of new Beer Cheese Shmear and spicy brown mustard. “Ya double dipped the Pretzel Bagel!” Man imagine a world where every episode of Seinfeld had product placement, could have been cool. Maybe like a whole episode, or movie even, dedicated to Pop Tarts.

Beer Cheese Shmear is also available to top any of the brand’s fresh-baked bagels. A recipe of cream cheese and classic pub-style beer cheese.

For more information go to https://www.einsteinbros.com.